Steamy Swinging Spreads

Heiss-Zeit by Mattias Vriens-McGraph Turns Up the Heat

Hot times are had indeed in Heiss-Zeit by Mattias Vriens-McGraph. With its title making a literal comment on the steaminess of the scenes, this editorial presents a sizzling selection of nearly nude men and one exquisitely clad woman. Stern Magazine's SS11 issue features the sultry Rodrigo Calazan, Maikel Castro, Lucas Arantes, Diogo Rodrigues, Samuel Vieira and the divine Fernanda Tavares.

Strapped with matching leopard print, white and black undies, the Brazilian male models repose, recline and pose with exposed confidence in each image, with all eyes on a tall glamorous beauty. Dressed in an array of magnificent fashions, the flirtatious female is loving the attention the men are giving her. Rising above the testosterone in the room, Fernanda makes her admirers even hotter for her as she gazes fixedly at the photographer. Heiss-Zeit by Mattias Vriens-McGraph captures the power of one woman, dominant over her surroundings without so much as lifting a finger.

Sultry Editorial
Disruptive innovation opportunity: Explore new ways to showcase fashion and beauty in provocative and alluring editorials.
Male Nude Modeling
Disruptive innovation opportunity: Develop inclusive platforms and campaigns that celebrate the beauty and confidence of male models in various states of undress.
Dominant Female Image
Disruptive innovation opportunity: Challenge traditional gender dynamics by featuring dominant and empowered female figures in fashion and photography.

Industries Being Reshaped

Fashion
Disruptive innovation opportunity: Integrate diverse and unconventional perspectives in fashion design, advertising, and marketing.
Photography
Disruptive innovation opportunity: Experiment with bold and provocative visual storytelling techniques that challenge societal norms and expectations.
Beauty
Disruptive innovation opportunity: Redefine beauty standards and representations by embracing diverse body types, genders, and expressions of sensuality.
SCORE
6.1 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 89%
Activity 87%
Freshness 8%

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