Don't just use your cell phone camera to take pictures of objects, use it in conjunction as your shopping buddy for an honest view of how you really look.
Japanese opticians have created websites to let you try on their frames,
"Glasses superstore Megane Top (literally, 'Top Glasses') has just started a handy service where browsers of the frame selection on their mobile website can go one step further and try them on virtually," Digital World Tokyo.
"As you might have guessed, this involves the would-be customers taking photos of themselves on the phone and combining them with shots of glasses downloaded from the Megane Top server. Once that's done, the 'Mobile Fitting' service can cycle through frames and slap them over the photo until the cows come home."
This lets you see which glasses suit you best before you buy.
Why This Trend Is Growing
- Virtual Try-on
- Use cell phone cameras to try on products virtually before purchasing
- Mobile Shopping
- Using mobile devices to facilitate shopping experiences
- Augmented Reality Retail
- Combining mobile devices and augmented reality technology to enhance the retail experience
Industries Being Reshaped
- Eyewear
- Opticians and eyewear companies can use virtual try-on technology to help customers pick the right frames
- E-commerce
- Online retailers can implement virtual try-on technology to increase customer satisfaction and reduce returns
- Retail
- Brick and mortar retailers can implement augmented reality technology to enhance in-store experiences and drive sales
