Though clearly targeting youthful consumers, the Frankie Morello SS11 campaign showcases the brand's dapper ensembles. Mixing surf culture with playful casual and dressed-down formal wear, this summertime line photographed by Mariano Vivanco has something for everyone.
Sneakers with suits, ties with swimmers and a swish-looking female model give the Frankie Morello SS11 campaign a dynamic, spirited and subtly sophisticated attitude.
Why This Trend Is Growing
- Youthful Seaside Fashion
- Opportunity for brands to incorporate surf culture into playful, casual, and dressed-down formal wear.
- Mixing Formal and Casual
- Potential for blending more formal attire with sneakers and swimwear.
- Dynamic and Spirited Attitude
- Creating campaigns that capture a youthful and sophisticated vibe.
Industries Being Reshaped
- Fashion
- Fashion brands can take inspiration from the Frankie Morello campaign and create similar youthful seaside lookbooks.
- Photography
- Photographers can explore capturing the dynamic and spirited attitude of youth in their fashion campaigns.
- Marketing and Advertising
- Marketers can learn from the Frankie Morello campaign how to target youthful consumers with a mix of formal and casual styles.
