The watercolor illustrations by Joao Ferreira are masterfully created. He has created some remarkable animal pieces that are colored in unnatural hues, such as a green giraffe and a purple gorilla.
Joao Ferreira's talent, however, extends far beyond that one style of illustrations. The Portugal-based artist's portfolio is full of illustrations that include drawn works and digital works in addition to his fantastic watercolor style.
Implications - With society saturated with advanced forms of technology, many advertisements are created digitally. This has created a newfound appreciation for manually-created artforms which promotes the values of patience and hard work. Companies can incorporate manual art in their marketing campaigns to be unique and express their values.
What's Driving This Trend
- Manual Art Forms
- The increased appreciation for manually-created artforms promotes the values of patience and hard work, creating opportunities for companies to incorporate manual art in their marketing campaigns.
- Unnatural Hues
- The use of unnatural hues in art can create eye-catching and unique visuals, providing opportunities for companies to incorporate this style in their branding or advertisements.
- Hybrid Illustration
- Hybrid illustrations combining traditional drawing techniques with digital tools are becoming more popular, providing opportunities for companies to experiment with this style in their ads or branding.
Who This Affects Most
- Advertising
- Companies can incorporate manual art forms or unique color schemes in their marketing campaigns to distinguish themselves and stand out to customers.
- Fashion
- Unnatural hues and hybrid illustration styles can be incorporated into fashion designs or branding to create unique and eye-catching looks for consumers.
- Publishing
- The use of manual art forms and unconventional color schemes can create visually stunning book covers or interior illustrations, providing opportunities for publishers to experiment with these styles.
