Emporio Armani and Reebok have just added to their EA7 line with the Zigpump. These shoes don't have the dressy and slightly luxurious look from its predecessors. Instead, the shoe has a one-tone white/silver color scheme with patented Reebok zig-zag soles. While the design does look weird, the pattern is, according to freshnessmag, supposed to help "absorb and reclaim impact energies when the wearers’ feet hit the ground."
The Emporio Armani x Reebok EA7 Zigpumps is part of the collaborative brand's spring/summer 2011 collection.
Why This Trend Is Growing
- Athletic Fashion Collaborations
- Opportunity for fashion brands to collaborate with athletic brands to create unique and innovative footwear designs.
- Innovative Sole Technology
- Potential for brands to develop and patent new sole technologies that provide enhanced comfort and impact absorption.
- Luxury Sportswear
- Emerging trend of luxury brands creating sportswear collections, blurring the line between high fashion and athletic wear.
Industries Being Reshaped
- Fashion
- Fashion brands can capitalize on collaborations with athletic brands to create exciting and unique footwear offerings.
- Footwear
- Opportunity for footwear companies to develop and patent innovative sole technologies to differentiate their products.
- Luxury Retail
- Luxury retailers can expand their offerings by tapping into the growing market for luxury sportswear collections.
