The Loved One is the brainchild of Brooklyn-based artist Hannah Kristina Metz and Los Angeles-based designer Elvia Lahman. Just in time for Valentine’s Day, the label will launch a collection of vintage-inspired lingerie and lacy negligee for a special pop-up shop this week.
The bicoastal duo crowdsourced the funds to launch their first line. The Loved One collection will fall in line with the pair's passion for retro fashion and playful slumber party wear.
What Makes This Trend Stand Out
- Vintage-inspired Lingerie
- Creating lingerie designs that draw inspiration from the past can disrupt the traditional lingerie market by offering unique, nostalgic styles.
- Crowdfunding for Fashion
- Utilizing crowdfunding platforms to raise funds for fashion lines allows designers to bypass traditional funding methods, creating opportunities for niche and independent brands to thrive.
- Playful Slumber Party Wear
- Designing sleepwear that is both stylish and playful can disrupt the sleepwear industry by catering to consumers who value comfort and self-expression during their downtime.
Sectors Adopting This
- Lingerie
- The lingerie industry can benefit from embracing vintage-inspired designs to offer consumers a wider range of options beyond conventional styles.
- Fashion
- The fashion industry can explore the potential of crowdfunding as an alternative funding method to support innovative and niche fashion brands.
- Sleepwear
- The sleepwear industry can tap into the demand for playful and stylish sleepwear options that go beyond basic pajamas and nightgowns.
