Charitable Chair Redesigns

The Eames Rocking Chair Reinvention Promotes Art Education

Redesigning classic creative mid-century seating can demonstrate how the artistic possibilities have no limit. The Eames Rocking Chair reinvention was undertaken by the Contemporary Art Center of Virginia as an invitation event to five inspired artists.

Taking the molded plastic rocker as a blank canvas, these designers took creative license to paint, cut, paste and yarnbomb each rocker for the purpose of artistic celebration. All submissions from the Eames Rocking Chair reinvention will be raffled off to raise money for children's art education.

Creative Redesigns
Opportunity for designers and artists to reinvent classic pieces of furniture and showcase their creativity.
Artistic Celebrations
Promoting art education by using iconic furniture as a canvas for artists to express their creativity.
Fundraising Through Art
Combining art and charity by auctioning off redesigned chairs to raise money for children's art education.

Who This Affects Most

Furniture Design
Disruptive innovation opportunity to explore new ways of reinventing classic furniture pieces.
Art Education
Opportunity to integrate art and design into educational programs and curriculums for children.
Charitable Organizations
Using creative fundraising approaches, such as art-inspired auctions, to support charitable causes.
SCORE
1.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 19%
Activity 19%
Freshness 8%

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