If you think about it, how effective is advertising with a wallet-sized professional profile, when Andrew Byrom's business cards are so large that they'll have to remain in your workspace or on your windowsill?
The graphic designer came upon this brilliant marketing scheme when he was discarding his old desk. Instead of wasting the wood, he sawed it up onto small rectangles and printed his credentials on it to use them as "business cards." Good luck trying to ignore Andrew Byrom's name after receiving his card!
Key Themes Behind This Trend
- Sustainable Marketing
- Upcycling old materials for use in business cards or similar promotional items can be a unique form of sustainable marketing.
- Creative Branding
- Using unconventional materials or formats for business cards can help a brand stand out and be remembered.
- Eco-friendly Advertising
- Incorporating environmentally-friendly practices into advertising, such as repurposing materials like Andrew Byrom did, can be a selling point for consumers.
Where This Applies
- Printing
- Leveraging sustainable materials for printing and promotional items can differentiate printing companies from competitors.
- Graphic Design
- Incorporating unique materials and formats in business card design can differentiate graphic designers from competitors.
- Advertising
- Incoporating eco-friendly practices in advertising can make a brand more appealing to consumers.
