Model Mariana Idzkowska plays a game of hide-and-seek in the Lara Bohnic Spring 2011 campaign.
Showcasing the new collection of fancy shoes and accessories, Mariana strips down to the bare essentials. Bringing the focus down to the floor, we gain a closer look at the reptile-leather heels and matching tote, while Idzkowska peeks out from underneath an armchair. She is also joined by a furry, foxy friend to shoot the looks for the new Lara Bohnic Spring 2011 campaign.
What's Driving This Trend
- Floor-sprawling Shoe Campaigns
- Floor-focused shoe campaigns will bring more attention to the footwear and accessory items in fashion collections.
- Hide-and-seek Marketing
- Creative and playful campaign concepts like hide-and-seek can make fashion marketing more engaging.
- Animal Inclusion in Advertising
- Including animals in marketing campaigns can create a unique and memorable visual experience for consumers.
Who This Affects Most
- Fashion
- The fashion industry can use floor-focused campaigns and creative concepts to showcase their products in a unique and engaging way.
- Advertising
- The advertising industry can incorporate playful and creative concepts like hide-and-seek for more engaging ads.
- Pet Industry
- The pet industry could explore opportunities to partner with fashion and advertising companies for animal-inclusive campaigns.
