Creative artist ISE Ratinan Thaicharoen has illustrated the SINGHA Beer 2011 Calendar. Hailing from Thailand, Thaicharoen's concept behind the calendar is a love story, featuring illustrations that are intricately detailed.
To me, the SINGHA Beer 2011 Calendar looks like a big coloring book for adults! If you are the artsy type, I'm sure you would really enjoy this calendar. Check out the images in the gallery!
Implications - One of the best ways a company can garner fervent, short-term interest in their products is through the creation of comedic, non-traditional promotional items. By attaching the brand to something out of the ordinary and funny, the company engenders goodwill from loyal consumers and outsiders who associate cutting-edge ideas with the brand.
What Makes This Trend Stand Out
- Adult Coloring Books
- Opportunity for companies to create coloring book-style promotional items aimed at adults, which can generate short-term interest and promote brand loyalty.
- Illustrated Brand Promotions
- Illustrations or other non-traditional promotional items can serve as a way for companies to stand out and generate goodwill among consumers and outsiders.
- Art-inspired Merchandise
- Companies can create products featuring art or illustrations from up-and-coming artists, which can help promote the artist while also generating interest in the company's products.
Sectors Adopting This
- Beverage
- Companies in the beverage industry can create collectible calendars or other promotional items featuring illustrations or other unique artwork.
- Publishing
- Publishers can capitalize on the popularity of adult coloring books by creating their own titles, or by partnering with other companies to create custom coloring book-style promotional items.
- Art
- Brands in the art industry can partner with up-and-coming artists to create art-inspired merchandise, which can help promote the artist while also generating interest in the brand.
