If you thought four-inch heels were tall, check out the new Jantaminau SS 2011 Couture Collection. The extravagant footwear line will have you walking on stilt-like platforms, skyrocketing you in haute couture.
Although these heels are extremely high, they feature detailing that is bedazzling in an all-over jewel-encrusted embellishment. Matched with the futuristic ensembles of metallic silver robes and head masks, the Jantaminau SS 2011 Couture Collection is out of this world.
Implications - The proliferation of street style blogs has placed an increased premium on stylistic originality. A company can capitalize on this by creating products that are immediately distinguishable, thanks to a radical design element. The company stands a good chance of drawing interest from consumers eager to own products that haven't been co-opted by the masses.
Key Themes Behind This Trend
- Extravagant Footwear
- There is an opportunity to disrupt the footwear industry by creating avant-garde designs with exaggerated heights and embellishments.
- Street Style Blogs
- The rise of street style blogs presents an opportunity for fashion companies to create products that are unique and easily recognizable, appealing to consumers seeking originality.
- Radical Design Elements
- By incorporating radical design elements into their products, companies can stand out and attract consumer interest, offering an alternative to mass-market offerings.
Where This Applies
- Fashion
- In the fashion industry, there is a disruptive innovation opportunity to create avant-garde footwear and unique designs that cater to consumers looking for originality.
- Blogging/online Media
- The rise of street style blogs creates an opportunity for the blogging and online media industry to collaborate with fashion companies and showcase unique, distinguishable products.
- Luxury Goods
- Luxury goods companies can explore the market for radical design elements, offering high-end avant-garde footwear and fashion products to exclusive clientele seeking unique and extravagant options.
