The black-jeweled masks used in the Daria Zhemkova Vestal Magazine editorial for the January 2011 issue emanate a sultry and dangerous vibe. The black lipstick, dark eyeliner and luscious lashes applied by makeup artist Fumi complete the gothic cover spread.
Snapped by Kevin Sinclair, the Daria Zhemkova Vestal Magazine spread represents a fresh alternative to traditional publications.
Implications - People are drawn to the ability to transform themselves. The idea that they can put on a mask and not be themselves for even a night can allow them to showcase their inner self and feelings. By disguising their identity, the person is also able to create a confidence that they normally wouldn't display.
What's Driving This Trend
- Self-transformation Masks
- Disruptive innovation opportunity: Develop customizable masks that allow individuals to express different aspects of their personality and emotions.
- Gothic-inspired Makeup
- Disruptive innovation opportunity: Create a line of dark and dramatic cosmetics that cater to individuals seeking a sultry and dangerous look.
- Alternative Print Publications
- Disruptive innovation opportunity: Launch a new type of publication that offers fresh and unconventional content, appealing to those looking for something different.
Who This Affects Most
- Cosmetics
- Disruptive innovation opportunity: Integrate technology into cosmetics to create interactive experiences that enhance self-expression and transformation.
- Fashion
- Disruptive innovation opportunity: Collaborate with fashion designers to create clothing and accessories that complement and enhance gothic-inspired looks.
- Media and Publishing
- Disruptive innovation opportunity: Develop a digital platform that hosts alternative print publications, allowing for easy access and discovery of fresh content.
