Five iconic male models are featured in the editorial ‘Legendary’ in V Man. Alex Lundqvist, Marcus Schenkenberg, Joel West, Brad Kroenig and Tyson Ballou sizzle as only these professional posers can -- proving that the first female supermodels aren’t the only ones enjoying a resurgence.
Josh Olins photographs the quintet in the season’s most in-demand denim looks for ‘Legendary’ in V Man. Jay Massacret styles the five ruggedly handsome men in fashions from William Rast, Emporio Armani, Dsquared, G-Star, Diesel, D&G, Prada, Ralph Lauren and Gianfranco Ferre.
What Makes This Trend Stand Out
- Iconic Male Models
- The resurgence of male supermodels presents opportunities for fashion and beauty brands to tap into male markets with a new brand of masculinity.
- Denim Fashion
- The continued success of denim fashion provides opportunities for retailers and designers to create unique and innovative designs that cater to the wants and needs of modern shoppers.
- Editorial Photography
- The evolution of editorial photography and the use of male models presents opportunities for fashion and lifestyle brands to experiment with new storytelling and image-making techniques.
Sectors Adopting This
- Fashion
- The fashion industry can leverage the iconic male models trend to create fresh and exciting campaigns that appeal to a broader consumer base.
- Retail
- With denim fashion always in-style, retail companies have the opportunity to capitalize on this trend by offering unique and innovative designs that capture the attention of modern shoppers.
- Photography
- The use of male models in editorial photography affords brands the opportunity to experiment with new styles and techniques in order to create compelling images that resonate with their target audience.
