These fashions for couples are meant for the twosome that can't be separated. You know the type—the ones that sport matching outfits 24/7, ride bicycles built for two and can't stand to be separated. From gloves for lovers to matching faux facial hair, these unisex clothes and accessories are meant solely as fashions for couples.
Implications - Proving that showing your love doesn't just come in the form of a wedding band, these couple fashion items are a precursor to the many new and alternate products/services that can spring from a duo in love. As it is a goal for many to present their feelings in different ways, it can be expected that many more "couply" items will show up on the market to attend to this demographic.
SCORE
4.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 79%
Activity 35%
Freshness 8%
