MiNiBAR, the world’s first self serve bar, has opened in Amsterdam along the Prinsengracht canal. The club offers a wall of 45 private mini-bars which patrons get a key to after leaving a credit card at the front desk.
You become your own bartender at your own exclusive party at MiNiBAR. You mix your own drinks while enjoying hip music and fabulous food brought in from local restaurants. The brainchildren of the concept say it’s “more like inviting your friends to hang out in a hip hotel room than standing in line waiting for a drink at a regular bar.”
The innovative nightclub is apparently one-of-a-kind, but I could see the idea catching on--in countries that would allow such a liberal thing, that is.
What's Driving This Trend
- Self-serve Nightclubs
- The rise of self-serve nightclubs has created an opportunity for businesses to innovate on nightlife experiences, offering patrons greater control over their drink choices.
- Mini-bar Concept
- The mini-bar concept allows patrons to socialize in a more private setting, creating an opportunity for existing bars and nightclubs to cater to groups with bespoke experiences.
- Bartenderless Bars
- The rise of bartenderless bars presents an opportunity for bars and nightclubs to reduce costs, labor, and waiting time for customers.
Who This Affects Most
- Hospitality
- The hospitality industry can leverage self-serve and mini-bar concepts to cater to customers who value bespoke experiences, creativity and private socializing.
- Entertainment
- The entertainment industry can leverage the novelty and convenience of self-serve and bartenderless bars to attract niche markets who value experiential and social over status and exclusivity.
- Technology
- The technology industry can leverage self-serve and mini-bar concepts to create smart, connected devices that utilize AI-based personalization and experiential intelligence.
