A winner of the Good Design Award 2008, the Breo Roam watch is worn by celebs including David Beckham, Kirsten Dunst, Fergie and Lindsay Lohan. Best of all, it’s yours for only £9.99.
The Breo Roam sports watch is made from a material known as tourmaline, a naturally occurring mineral widely used as a semi-precious gemstone. Tourmaline is believed to be responsible for many beneficial health effects including increased concentration, natural detoxification of the body, improved sleep, and improved vitality.
Wearing a Breo Roam sports watch is the easiest way to rock an A-lister’s look--no matter your budget.
Key Themes Behind This Trend
- Celeb-endorsed Sports Watches
- There is an opportunity for the sports watch industry to partner with celebrities to endorse their products and attract a larger customer base.
- Health-benefitting Materials
- The use of tourmaline and other health-benefitting materials in sports watches presents an opportunity for the wellness industry to integrate technology and fashion.
- Affordable Luxury
- Creating stylish and high-quality sports watches at affordable prices can disrupt the luxury watch industry and attract a wider audience.
Where This Applies
- Sports Watch
- The sports watch industry can leverage celebrity endorsements and affordable pricing to appeal to a larger demographic.
- Wellness
- The wellness industry can explore the integration of health-benefitting materials in wearable technology such as sports watches.
- Luxury Watch
- Lower-priced sports watches with celebrity endorsements present a disruptive innovation opportunity for the luxury watch industry to reach new customers.
