With this toaster, a part of Ivo Vos’s ‘Brunch’ collection, you can calibrate the force and angle of your toast’s ejection. It’s one in a series of prototypes for hyper-precise kitchen equipment from this Dutch designer and one man band.
The whole project, and just about everything else on his site, is intended to be a statement on (or more likely, against) Western obsession with perfection, precision, order, and the absurd anxiety around domestication.
I’m totally in love with the idea of shooting your toast across the kitchen every morning, and I think the comic value and minor (really minor) practicality of the thing is probably working against its sober, conceptual intention.
Vos’ ‘Brunch’ project is an indictment, but I wouldn’t be surprised for a second to see a stainless steel Cuisinart toast-flinger, along with a handheld milk and sugar measurer, on sale at William Sonoma next year.
Coming soon to the Brunch line of defensive kitchen equipment: The OJ trebuchet. Heads up, honey!
Why This Trend Is Growing
- Precise Kitchen Equipment
- There is an opportunity to design and produce more kitchen equipment that is precise to meet customer's demand.
- Hyper-precise Kitchen Equipment
- Designers can innovate further to create hyper-precise kitchen equipment for specific customer needs.
- Toaster Innovation
- There is an opportunity for companies to create more innovative toasters with unique features and abilities.
Industries Being Reshaped
- Kitchen Appliance
- Manufacturers can produce more effective kitchen appliances that will make cooking easier and more enjoyable.
- Household Appliances
- Companies can innovate further in the household appliance industry to improve the overall functionality of household appliances.
- Home Decor Industry
- There is an opportunity for the home decor industry to introduce more entertaining elements in home appliances.
