Inspired by the hit movie, ‘Twilight’ perfume has been developed and is appropriately being sold in a red apple-shaped bottle. Now you can smella like Bella. Actually, the fragrance is said to be a delightful freesia and lavender combination.
However, my question is this: How did they manage to produce it in a bottle shaped exactly like that of last year’s sensation ’Nina‘ by Nina Ricci? Granted, the ‘Twilight’ apple is a blood red color whereas ‘Nina’ is pink glass (with a special holiday 2008 gold edition), but the similarity between the two bottles is undeniable.
The 80ml spray perfume is available at Hot Topic for $48, and you are limited to one bottle only.
What's Driving This Trend
- Copycat Products
- Developing similar products to popular items can be a disruptive innovation opportunity for businesses.
- Fantasy-inspired Fragrances
- Creating fragrances based on popular movies and books such as Twilight can be a disruptive innovation opportunity for the fragrance industry.
- Unique Packaging
- Innovating the packaging of products like fragrances, which rely heavily on aesthetics, can be a disruptive innovation opportunity for businesses trying to stand out in the market.
Who This Affects Most
- Fragrance
- The fragrance industry could benefit from developing new and creative packaging designs that attract consumers.
- Retail
- Retailers can take advantage of the popularity of certain films or books by providing similar products that are attractive to their target market.
- Entertainment
- The entertainment industry could partner with businesses to create products based on their popular movies or books, creating a new revenue stream.
