If ever there were a Fantasia movie for cars, this would be it. The Renault commercial features eight models withstanding an elegant European crash test. The cars glide gracefully to classical music, weaving around the ice-link surface with elegant ease.
Some might argue that this is a bad marketing approach, pointing out that some people may be more likely to remember images of the cars crashing. AdRants argued that it actually is a good commercial, that the French manufacturers were proving that crashes happen, no matter how many safety features a vehicle has.
What's Driving This Trend
- Elegant Safety Tests
- Opportunities for car manufacturers to showcase their safety features through artistic and memorable crash tests.
- Marketing Through Art
- Creative advertising that utilizes art forms, such as music and choreography, to showcase products and services.
- Emotional Branding
- Utilizing artistic and emotional approaches to create a memorable and positive brand image.
Who This Affects Most
- Automotive
- The automotive industry can utilize artistic and creative approaches to showcase safety features and create a memorable brand image.
- Marketing and Advertising
- Businesses in the marketing and advertising industry can benefit from utilizing art forms and emotion in their campaigns to create a memorable and engaging experience for audiences.
- Entertainment and Media
- Similarly, the entertainment and media industries can utilize artistic approaches to entertain and engage audiences while promoting products and services.
