The “Eye-catcher†from Gorenje is a black refrigerator that features 7000 hand embedded crystals from Swarovski. The appliance is controlled by a touch screen mounted conveniently at eye level. Just is case diamonds aren't enough for you it also comes equipped with a built-in radio, recipe book and voice memo recorder/player. Now don't get too excited because they are only producing 10 of these masterpieces.
Implications - Household products that are glamorized are highly popular amongst home owners who want to flaunt their wealth. These buyers want their products to exude prestige as a mark of high status. By offering a more luxurious version of your product, a buyer will most likely pay for it as it is one of a kind.
Why This Trend Is Growing
- Luxury Appliance
- Creating luxurious versions of household products to cater to high-status consumers
Industries Being Reshaped
- Home Appliance
- Innovating and designing high-end luxury home appliances with unique features and designs
- Jewelry
- Collaborating with jewelry companies to incorporate precious stones, crystals, and metals into household products for a touch of luxury
- Interior Design
- Partnering with interior designers to create one-of-a-kind luxury products that blend in with the overall aesthetics of high-end homes
