Assvertising just keeps coming back. In this case, Che Magazine has used the concept in print. The young woman has a super-short white skirt says "My Number" with a downward arrow pointing to a row of what appear to be removable phone number tags. That would have been enough to grab anyone's attention, but the photographer took it from a lowered angle, ensuring every man does a double take.
"Let us keep on dreaming of a better world," the slogan says on the Che ad for the (clearly) men's magazine.
What Makes This Trend Stand Out
- Assvertising
- Opportunities for other magazines to use provocative advertising to grab attention and stand out.
- Print Advertising
- Innovative print advertising techniques that utilize provocative imagery or text to increase engagement.
- Subversive Advertising
- The use of controversial or shocking advertising to garner attention and create buzz online.
Sectors Adopting This
- Publishing
- Magazines and newspapers embracing provocative advertisement approaches to increase readership and revenue.
- Marketing
- Creative advertising campaigns that push boundaries and increase brand awareness.
- Fashion
- High-fashion labels using some of the shock or sex appeal of Assvertising to create buzz and sell clothing.
