Eight male and eight female models will compete to win the title, "America's Most Smartest Model," a new VH1 reality show looks to find the IQ behind the beauty. Enough jokes are made about models being dumb... what will they do now that the pressure is on to prove their smarts? Visions of Zoolander keep flashing before my eyes...
Implications - The series draws on the assistance of fashion expert Mary Alice Stephenson and speechwriter Ben Stein. The first episode of the show is set to premier on Sunday, October 7th at 9pm. It will be interesting to see how each contestant stays competitive when more than their appearance is being measured.
What Makes This Trend Stand Out
- Smart Model Competition
- Opportunity to disrupt the modeling industry by emphasizing intelligence along with beauty.
- Fashion and IQ
- Potential for the fashion industry to incorporate intelligence as a key factor in their brand image.
- Beauty and Brains
- Growing demand for smart models, creating a new market niche for the modeling industry.
Sectors Adopting This
- Modeling
- Opportunity for modeling agencies to redefine criteria for selecting models by considering intelligence.
- Reality TV
- Potential for the reality TV industry to create shows that challenge traditional stereotypes and highlight intelligence.
- Fashion
- Potential disruption in the fashion industry as brands start seeking models who possess both beauty and intelligence.
