Harley-Davidson has begun construction of their Harley-Davidson Museum which plans to open in 2008 in Milwaukee, Wisconsin. The museum will celebrate the machines and lives that have made Harley-Davidson what it is today. The museum will also offer outdoor meeting spaces along the Menomonee River where riders can mingle. Want to become a part of the Harley legend? You can buy a stainless steel rivet customized with your name and a statement that will be displayed on the property (see picture of curvy wall).
Key Themes Behind This Trend
- Motorcycle Tourism
- Opportunity for the development of motorcycle-centered tourism as Harley-Davidson creates a museum that celebrates its brand's history and culture in Wisconsin.
- Personalized Brand Experiences
- Customizable stainless steel rivets allow customers to create a personalized brand experience at the upcoming Harley-Davidson Museum.
- Outdoor Meeting Spaces
- The outdoor meeting spaces at Harley-Davidson Museum will serve as a prime location for motorcycle enthusiasts to network and gather, potentially leading to new business opportunities in the industry.
Where This Applies
- Tourism
- The Harley-Davidson Museum creates new opportunities for motorcycle-centric tourism in Milwaukee and the greater Wisconsin region.
- Brand Merchandising
- Customizable stainless steel rivets offer unique branding opportunities for Harley-Davidson merchandise and souvenirs.
- Hospitality
- The outdoor meeting spaces and potential for increased tourism in the area opens up opportunities for the hospitality industry to cater to motorcycle enthusiasts visiting the Harley-Davidson Museum.
