Let's be honest about women and cars for a second. The truth is, women are the primary buyers and decision makers when it comes to vehicles in the US, specifically, female baby-boomers. So what do they want?
Askmen.com gives us their round-up of Top 10 Cars For Chicks.
1. Dodge Neon
2. Toyota RAV4
3. VW Eos
4. Acura RSX
5. BMW X3
6. Chevrolet Suburban
7. Chrysler PT Cruiser Convertible
8. Mercedes-Benz C230 Kompressor
9. Pontiac G6
10. Mini Cooper Cabriolet
Female boomers have a lot of buying power in North America. The kids are finally old enough to drive themselves and that's being reflected in the automotive market. Just look have drastically minivan sales have plummeted. These women don't need a huge beast of a vehicle -- they want something fun and sporty that gets them to work, is gentle on the environment, has enough room for groceries (OK, and a few bags from Ralph Lauren and Banana Republic) and makes them feel alive again.
Will car manufacturers catch on? What are they doing to target these baby boomer women?
The day a company comes up with a fun, sexy hybrid, we'll have the answer!
Key Themes Behind This Trend
- Baby Boomer Women Car Buyers
- Opportunity for car manufacturers to target the primary buyers and decision makers in the US automotive market.
- Decline of Minivan Sales
- Disruptive innovation opportunity for car manufacturers to create fun, sporty vehicles that meet the needs of baby boomer women.
- Demand for Fun and Sporty Hybrids
- Opportunity for car manufacturers to develop a fun, sexy hybrid that appeals to baby boomer women.
Where This Applies
- Automotive
- Car manufacturers can capitalize on the buying power of baby boomer women by offering vehicles that cater to their preferences.
- Hybrid Vehicles
- Opportunity for the hybrid vehicle industry to create fun and sexy hybrid options targeted towards baby boomer women.
- Fashion and Retail
- Retailers like Ralph Lauren and Banana Republic can benefit from baby boomer women's demand for vehicles with enough room for shopping bags.
