Well just in case you ever want to dress up as a squirrel, now's your chance! I'm sorry, but I think I laughed for 5 mins straight at this picture. You have to check out the other gallery pictures from the University Of Art & Design Lausanne.
Implications - Performance art gains strength as something that only takes place at one moment in time. Even something as mundane as a squirrel costume is given new life when placed in an environment that can only be accessed fully during the actual performance. This can have an impact on the retail industry, as well as advertising and marketing, which can create pop-up shops or one-time events to attract consumers.
Key Themes Behind This Trend
- Performance Art
- Opportunity for performance art to incorporate unique and creative costumes made from household items.
- Pop-up Shops
- Retail industry can capitalize on the trend by creating pop-up shops or one-time events to attract consumers.
- Experiential Advertising
- Opportunity for advertising and marketing to create one-time events that feature unique costumes made from household items.
Where This Applies
- Performance Art
- Performance art industry can explore the potential of incorporating unique costumes made from household items.
- Retail
- Retail industry can utilize pop-up shops or one-time events featuring unique costumes made from household items to attract consumers.
- Advertising and Marketing
- Opportunity for advertising and marketing industry to create one-time events that feature unique costumes made from household items for experiential marketing.
