Celebrities aren't the only ones launching their own clothing lines these days. The Recording Academy recently announced the launch of their own high-end line of men and women's apparel called the Grammy Brand. The collection aims to raise funds for the Grammy Foundation and MusiCares and is designed to make a year-round fashion statement. "Music and fashion have always gone hand-in-hand as illustrated year after year on our red carpet at the GRAMMY Awards. GRAMMY Brand allows us to extend our relationship with consumers beyond the show and celebrate the profound and personal relationship we all have with music year-round," reported Evan Greene, Marketing Officer for The Recording Academy.
The collection will include embroidered shirts, leather jackets, organic t-shirts, blazers, leather handbags as well as jewelry and eyewear. The clothes will be available at retail in October at luxury boutiques across the United States and price will range from $50 for a t-shirt, to $1,200 for a leather jacket, and can go as high as $7,000 for diamond embedded eyewear.
What Makes This Trend Stand Out
- Celebrity Fashion Lines
- There is a growing trend of celebrities launching their own clothing lines, presenting disruptive innovation opportunities in the fashion industry.
- High-end Apparel Collections
- The launch of high-end apparel collections by organizations like the Recording Academy presents disruptive innovation opportunities in the music industry.
- Fashion for a Cause
- The trend of fashion brands partnering with charitable organizations, as seen in the Grammy Brand apparel collection, presents disruptive innovation opportunities in the philanthropy sector.
Sectors Adopting This
- Fashion Industry
- The fashion industry can explore disruptive innovation opportunities by capitalizing on the trend of celebrity fashion lines.
- Music Industry
- The music industry can explore disruptive innovation opportunities by expanding into high-end apparel collections like the Grammy Brand.
- Philanthropy Sector
- The philanthropy sector can explore disruptive innovation opportunities by partnering with fashion brands to launch fashion collections for a cause.
