Energym Interactive Fitness

NexGym For Kids

Kids won't even realize they're getting a workout with NexGym. The fitness facilities combine the interactivity kids love with the exercise they often resistant. The exergaming gyms turn workouts into games with features like the stationary bikes hooked up to virtual screens. The faster the user pedals pedals, the faster the virtual athlete goes, motivating kids to move those legs a little faster. Run through virtual city streets, groove to arcade favourite, Dance Dance Revolution, or work on your balance, stamina and posture with unexpected games like Eye Toy. "A digital camera trained on you and hooked up to the game player puts you at the center of the action," the site says of the Eye Toy. "Your move connects with kung fu fighters and other characters on the screen."

Exergaming Gyms
Opportunity for gyms to combine interactive gaming with exercise to engage and motivate kids.
Virtual Screens
Opportunity to hook up stationary bikes to virtual screens to create immersive workout experiences.
Integration of Digital Cameras
Opportunity to use digital cameras to put users at the center of the action in interactive fitness games.

Industries Being Reshaped

Fitness Facilities
Fitness facilities can incorporate exergaming technology to attract and engage younger audiences.
Gaming Industry
Gaming industry can develop interactive fitness games that integrate with virtual screens and digital cameras.
Technology Industry
Technology companies can create and provide the necessary equipment and software for interactive fitness experiences.
SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 35%
Activity 79%
Freshness 8%

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