I was tempted to title this article "Pimp my Egg Timer," but this diamond-studded hour glass from De Beers is too elegant! It makes one want to light a few candles, insert a "Ravel's Bolero" in the CD player, and do what comes naturally until the sand runs out.
"Hour glass was a way of measuring time before clocks were invented. If ordinary mortals used sand hourglasses, it's natural that the affluent use something exclusive. I have just come across this beautiful Hour Glass from De Beers. The exuberant treasure is festooned with 2000 diamonds. The diamond hour glass stands on a top and touts a golden top and base. This diamond hour glass is available in a limited edition run. This beautifully crafted Hour Glass runs at $25,000 a pop."
Implications - Though technology has advanced, consumers still see a sense of novelty appeal and romanticism in analogue pieces with inferior technology.
What Makes This Trend Stand Out
- Analog Luxury Items
- There is a growing interest in luxury items that hold a sense of novelty appeal and romanticism.
- Exclusive Time Measurement
- The affluent are willing to pay a premium for exclusive, high-end time measurement pieces.
- Diamond-studded Accessories
- There is a demand for high-end, upscale pieces such as this diamond-studded hour glass.
Sectors Adopting This
- Luxury Goods and Jewelry
- The luxury goods and jewelry industries are uniquely positioned to cater to the growing demand for high-end exclusive time measurement pieces.
- Home Décor and Furnishings
- As consumers continue to value analogue pieces with inferior technology as status symbols, home décor and furnishings brands have the opportunity to capitalize on this trend.
- Collector's Items
- This diamond-studded hourglass, available in a limited edition run, is just one example of how collector's items can tap into consumers' desire for exclusivity and uniqueness.
