Crocs, the clunky, plastic shoes that have gained popularity worldwide are branching out into apparel now. The new clothing, "Croslite RT" (relaxed technology) will be made from the same material as the shoes "to create a breathable, sweat and heat resistant yarn, promising a long life filled with UV exposure and sweat-inducing activity." The line will include tops, pants, skirts and shorts. Sales of the new Croc attire will start in October with men's and children's clothes, with hopes of expanding into women's wear in the future.
The clothes will be made from Croslite, the same material as the "brightly colored foamy clogs lauded for their comfort, anti-microbial properties and amphibious nature." It's this material that give Crocs "their light, durable, and breathable feel."
The first Crocslite RT items were displayed with the rest of the Crocs' Holiday '07 line in Las Vegas at MAGIC Marketplace this week.
Warning: If you're a die-hard fan of the beastly footwear, don't watch the video below. If, on the other hand, you're like me and believe that they are one of the most atrocious things to grace feet today, then please, by all means, sit back and enjoy.
Key Themes Behind This Trend
- Expansion Into Apparel
- Crocs is expanding its product line by introducing a clothing line made from the same material as their popular shoes, opening up new opportunities in the apparel industry.
- Croslite RT Technology
- The use of Croslite RT technology in clothing will create a breathable, sweat and heat resistant yarn, presenting disruptive innovation opportunities in the textile industry.
- Gender Expansion in Clothing Line
- Crocs plans to expand their clothing line to include women's wear, tapping into the growing demand for comfortable and durable clothing for women.
Where This Applies
- Footwear
- By branching out into clothing, Crocs can disrupt the footwear industry by offering customers a complete head-to-toe brand experience.
- Textile
- The use of Croslite RT technology in clothing can disrupt the textile industry by providing enhanced comfort and performance properties in garments.
- Apparel Retail
- The introduction of the Crocs clothing line presents an opportunity for retailers to diversify their offerings and attract a new customer base interested in comfortable and functional clothing.
