Let's say you're surfing some juicy web sites at work and the boss walks in. As he steps into a position to see your screen, you step on the foot switch and change the window to your Microsoft Word document. "Keep up the good work." he says. "Alrighty," you reply with a grin. This scenario can happen to you with this contraption from Thanko.
Implications - Consumers idealize the lives of celebrities, athletes and other seminal cultural icons. For male consumers, James Bond is a figure that represents manliness in its purest form. Companies looking to nurture a connection with male consumes should create ads that leverage this archetype of the idealized male figure.
Key Themes Behind This Trend
- Surveillance-proof Technology
- Developing innovative technology that allows users to easily switch their computer screen to a discreet window can disrupt the surveillance industry.
- Remote Privacy Management
- Creating solutions that enable individuals to maintain their privacy remotely by quickly changing the contents of their screen can disrupt the cybersecurity industry.
- Seamless Multitasking
- Exploring ways to effortlessly switch between different applications on a computer screen can lead to disruptive innovations in the productivity software industry.
Where This Applies
- Technology Hardware
- Manufacturers and developers in the technology hardware industry can capitalize on the demand for discreet computer screens that offer privacy and security.
- Advertising and Marketing
- Marketing agencies can tap into the idealized male figure archetype, such as James Bond, to create compelling ads that resonate with male consumers and drive brand connections.
- Software Development
- Companies in the software development industry can explore opportunities to enhance multitasking capabilities and improve user experience by developing seamless window-switching solutions.
