Slick MacBook Pro Notebook Hard Shell adds Color and Personality

Speck's colored transparent hard shell covers for the 15" MacBook Pro notebook add color and personality to a laptop that used to a rarity but now it seems almost every geek and chic's got to have one.

Implications - With millions of people purchasing the MacBook Pro, there's the potential for mix-ups and accidental switches to occur. Speck’s colored shells will at least lower the amount of people that are walking around with a MacBook that looks exactly the same as yours. Some of the colors you can snap onto your metallic MacBook range from green apple to silver and even hot pink if you are looking to really spice things up.

Colored Macbook Pro Shells
The trend of using colored and transparent shells for MacBook Pros to add color and personalization to the device.
Personalized Laptop Accessories
The trend of using accessories to personalize and differentiate laptops in a world where many people own the same model or device.
Tech Fashion
The trend of using tech devices as a fashion accessory and statement piece, rather than just a functional tool.

Who This Affects Most

Computer Hardware Accessories
The computer hardware accessories industry could benefit from innovation in personalization and differentiation options for laptops and other devices.
Fashion Retail
The fashion retail industry has an opportunity to tap into the trend of using tech devices as a fashion accessory by offering customizable cases and covers.
Consumer Electronics
The consumer electronics industry could expand their product lines to include more personalization and fashion-focused options to differentiate their devices.
SCORE
5.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 75%
Activity 90%
Freshness 8%

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