Sex sells. This isn't new. And it's certainly not hard to figure out why. The beverage industry is no exception. Here are 16 brands of drinks that use beautiful women to help sell their liquid goodness.
Key Themes Behind This Trend
- Sexualized Beverage Marketing
- Opportunities for disruptive innovation could lie in creating alternative beverage marketing tactics that do not rely on objectification and hypersexualization of women.
- Product Differentiation
- Disruptive innovation opportunities may arise for companies that focus on creating unique beverage characteristics or flavors, rather than relying solely on provocative marketing tactics.
- Healthy Beverage Alternatives
- Disruptive innovation opportunities may exist for companies that develop and market healthy beverage alternatives as a response to the increasing consumer demand for healthier lifestyle choices.
Where This Applies
- Marketing and Advertising
- Marketing professionals should consider alternative marketing tactics that do not objectify or hypersexualize women, and provide effective messaging that resonates with diverse consumer audiences.
- Beverage Manufacturing
- Beverage manufacturers may need to prioritize product differentiation, quality, safety, and healthfulness to attract and retain consumers in an increasingly competitive marketplace.
- Health and Wellness
- Health professionals could focus on educating consumers on the importance of making healthier beverage choices, and support the development and promotion of healthier beverage alternatives.
