Japan's Answer To Chia Pets

Nyokki Pet Planters

Nyokki Pets

If you understand Japanese, you probably have an idea of what these little pets are. For those who don't, "nyokki" means "grow" in Japanese... and that can mean only one thing — cool little plant-haired buddies with which to entertain yourself.

Nyokki Pets ($20, set of 2) feature one of five happy animal faces on the side of an egg shaped planter. The grass seeds inside grow to full-height in around two weeks, you can then style it or cut it off and watch it grow back.

Pet Planters
Opportunity for disruptive innovation in the pet product industry by creating eco-friendly and sustainable alternatives to traditional pet products.
Cultivating Plants
Emerging trend of cultivation and growing plants indoors offers opportunities for innovation in design and technology of indoor garden systems.
Japanese-inspired Products
Trend of Japanese-inspired products offers opportunities for innovation in design and marketing of products with unique cultural elements.

Industries Being Reshaped

Pet Products
The pet products industry can benefit from exploring innovative, sustainable options for pet owners seeking eco-friendly products
Home Decor
Opportunity for innovation in design and packaging of planters and home decor products to align with the trend of indoor gardening.
Cultural-inspired Products
Opportunity for innovation in design and marketing of products inspired by unique cultures like Japan.
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 49%
Activity 28%
Freshness 8%

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