This is a follow-up to a previous trend that I wrote regarding Japanese eye drops. Here is another brand called NEO's. Also referred to as Eye Crack.... these drops are fantastic! Infused with menthol, they feel like a breath-mint for the eyes. This product will sting a little at first, but after the initial uncomfort, your eyes will feel awake and refreshed!
Implications - The packaging of the eye drops is super rad, as it comes in a small, circular container. The featured video shows a man putting the NEO’s eye drops into his eyes. You can tell that the eye drops sting quite a bit by the man's reaction and his friend's laughter.
Why This Trend Is Growing
- Mint-infused Products
- Opportunity for brands to create refreshing products infused with mint, providing a new sensory experience to consumers.
- Revitalizing Eye Products
- Opportunity for innovative eye-care products that provide an invigorating experience to users, similar to NEO's Eye Crack eye drops.
- Unconventional Packaging
- Opportunity for unique packaging designs for eye-care products that can enhance the brand's overall image and appeal to consumers.
Industries Being Reshaped
- Beauty and Personal Care
- Brands can innovate in the beauty and personal care industry by combining unusual ingredients to create unique sensory experiences for consumers.
- Pharmaceuticals
- Innovative eye-care products like NEO's Eye Crack provide an opportunity for pharmaceutical companies to offer products that not only address functional needs but also provide a unique experience to users.
- Packaging Design
- An opportunity for packaging designers to create distinctive and unconventional packaging concepts for the eye-care industry, that can improve the perceived value of products.
