When technology is at a standstill, art steps in and paints it's pretty pictures. In this case, Asus's standard W5 model laptop is the canvas. They come in two designs, male and female. For around $3,000, these machines can be purchased at Micro Anvika on LG, Oxford Street.
Implications - Though technology is a marvelous thing that is constantly being updated, the average consumer is not a technological genius. There is more instant gratification involved with aesthetically pleasing pieces that, though very tech-savvy, utilize outward appearance as their main selling point. Those in the technology industry are thus called to inspect their product's outward appearance with the same critical eye they would use for its software.
Why This Trend Is Growing
- Artistic Tech
- The convergence of art and technology creates opportunities for products that prioritize aesthetics as a selling point.
- Gender-specific Design
- Customized products designed specifically for men and women offer a unique selling proposition in the tech industry.
- Simplified Tech
- Catering to non-tech savvy consumers by focusing on user-friendly designs and interfaces presents a disruptive innovation opportunity.
Industries Being Reshaped
- Technology
- The technology industry can explore artistic collaborations and gender-specific design to differentiate their products.
- Consumer Electronics
- Creating simplified and visually appealing tech products can cater to the average consumer's desire for both style and functionality.
- Retail
- Retailers can tap into the demand for personalized and visually striking tech products by curating collections that cater to specific genders and artistic preferences.
