Ever put on a wet suit and think, "This is one sexy outfit! I wish I could wear this on the street!?"
23 year old college student, Josh Welensky of Edinburgh has designed a clothing line made entirely of wet suit material for those who think scuba gear is sexy.
So when it's raining outside, leave the umbrella behind, keep your "flood pants" in the closet, and don't be afraid to get wet! The collection offers a range of business and casual wear.
What Makes This Trend Stand Out
- Wetsuit Clothing
- Designing clothing using materials traditionally used for scuba gear presents an opportunity for disruptive innovation in the fashion industry.
- Sustainable Fashion
- Using materials that are typically discarded after single use is a disruptive innovation opportunity for brands aiming to reduce their environmental impact and provide more eco-friendly fashion options to consumers.
- Athleisure Wear
- The popularity of athleisure wear presents an opportunity for wetsuit material clothing to become a trend, as it offers comfort and style for casual wear.
Sectors Adopting This
- Fashion
- By incorporating a unique and unconventional material into the fashion industry, designers can create disruptive innovations and establish new trends.
- Sportswear
- Wetsuit material clothing can also be marketed to athletes and fitness enthusiasts, as it allows for greater flexibility of movement and can be used for a variety of sports and outdoor activities.
- Outdoor Gear
- Wetsuit material can be used for more than clothing - it also presents an opportunity for disruptive innovation in the production of outdoor gear such as tents, backpacks, and other weather-resistant equipment.
