Crocs, those ubiquitous clown clogs everyone seems to be wearing, has announced their plans to bring 13 new designs to stores this fall. They're breaking the clog mold and evolving into a full, fashion-focused line of comfort footwear. The new Fall 2007 line integrates leather, canvas and suede and includes three new men’s models, four new women’s models, two new unisex models and four new kids models.
Most of the new designs are quite cute, ranging from sassy wedge boots, high heeled Mary Janes, and rugged hiking shoes. But what would happen if Crocs and that other passe footwear juggernaut, Ugg, had a baby? The Croc Mammoth. One of the new winter designs is a shearling lined clog. The strapless slip-on maintains the traditional Swiss cheese style clog overflowing with wooly comfort to keep feet cozy.
Why This Trend Is Growing
- Fashion-focused Footwear
- Disruptive innovation opportunity: Develop a line of comfort footwear that combines fashion and comfort, like Crocs' new Fall 2007 line.
- Integration of Different Materials
- Disruptive innovation opportunity: Create footwear that integrates leather, canvas, and suede to provide a unique and stylish look.
- Shearling-lined Footwear
- Disruptive innovation opportunity: Design and produce footwear with shearling lining for a cozy and warm experience during winter.
Industries Being Reshaped
- Shoe Manufacturing
- Disruptive innovation opportunity: Incorporate innovative materials and designs into shoe manufacturing to create unique and fashionable footwear.
- Fashion Retail
- Disruptive innovation opportunity: Offer a curated selection of fashion-focused and comfortable footwear for consumers looking for stylish yet comfortable options.
- Winter Wear
- Disruptive innovation opportunity: Develop and market shearling-lined footwear as a trendy and warm alternative for winter wear.
