Shocking. A Japanese designer is getting a lot of coverage over its latest advertising campaign: portraying its designer bags as barf. You laugh, but they're getting international publicity.
Implications - Using shockvertising is definitely a show-stopping way for a business' promoted item to get noticed. Shockvertising can be a tricky task because often times it can easily get taken too far and viewers become disgusted, upset and completely put-off by the advertisement. The featured ad is a good example of using shockvertising not only in a way that captures attention, but is also smart and makes sense. The pitch has a creative tagline that fits the advertisement and the product perfectly.
What's Driving This Trend
- Shockvertising
- Using shockvertising can be a show-stopping way for businesses to get their promoted items noticed.
Who This Affects Most
- Advertising
- The advertising industry can explore the use of shockvertising to create impactful campaigns.
- Fashion
- The fashion industry can adopt shockvertising to create attention-grabbing advertisements for their products.
- Design
- The design industry can leverage shockvertising to create unique and unconventional marketing campaigns.
