As part of the Facebook craze, a 21-year old from the Maritimes (Canada), promised to get inked with the face of TV anchor, Bruce Frisko, if 25,000 people signed up. And guess what? They did. In fact over 27,000 people responded. But rather than try to get out of the commitment, he is going through with the deal and he will indeed have Bruce Frisko's face emblazoned on his skin.
Implications - This daring social media initiative is a prime example of what is possible when a campaign has a strong viral element to it. Online ads should be things that people want to spread within their networks. Companies take this example into consideration.
Why This Trend Is Growing
- Viral Social Media Campaigns
- Opportunity for companies to create viral campaigns that engage and motivate users to spread their message.
- User-generated Promotions
- Opportunity for brands to harness the power of user-generated content and incentivize promotion through creative challenges or contests.
- Social Media Influence
- Opportunity for businesses to leverage the influence and reach of social media to drive brand awareness and engagement.
Industries Being Reshaped
- Advertising
- Opportunity for advertising agencies to develop creative strategies that incorporate viral elements and capitalize on user-generated content.
- Tattoo Industry
- Opportunity for tattoo artists to collaborate with brands for unique promotional campaigns that involve tattooing brand logos or symbols on willing participants.
- Television Broadcasting
- Opportunity for television networks to explore innovative ways of engaging with viewers through social media initiatives and collaborations.
