NYC Taxis Get High Tech

Touchscreens and Credit Card Payment

Say goodbye to having to pay cab fares by cash only. The NYC Taxi and Limousine Commission has launched a new initiative to install touch-screen monitors in all 13,000 cabs. The monitors being installed will allow riders to "pay by credit card, map out where the cab is going and find information about restaurants and bars." However, some New York cabbies are objecting to the new technology calling it expensive and intrusive.

Implications - The experiment is being tried in 200 cabs, and the monitors give passengers the opportunity to pay for their ride on credit, map their journey and get info about destinations. The touch-screen monitors are a bold leap forward for the taxi cab industry.

Touch-screen Monitors
The installation of touch-screen monitors in NYC taxis provides an opportunity for disruptive innovation in the transportation industry.
Credit Card Payment
The introduction of credit card payment options in taxis opens up possibilities for disruptive innovation in the financial services sector.
Interactive In-cab Information
The availability of interactive in-cab information systems presents opportunities for disruptive innovation in the hospitality and tourism industry.

Sectors Adopting This

Transportation
The integration of touch-screen monitors in taxis creates potential for disruptive innovation in the transportation industry.
Financial Services
The adoption of credit card payment options in taxis offers space for disruptive innovation in the financial services sector.
Hospitality and Tourism
The inclusion of interactive in-cab information systems opens doors for disruptive innovation in the hospitality and tourism industry.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 29%
Activity 37%
Freshness 8%

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