Mouse Duck

Online Instructional Video's Get Sick(er)

Most of us have stumbled accross instructables.com at some point. Online you can find more instructions to find more or less anything. I am not one to judge - but I dont see the point of the Mouse Duck instructions, apart from looking a bit sick. Surely the picture is suffice, you dont need the real thing.

Whilst on my learning curve I also discovered Video Jug in the UK - that has a range of topics from how to look after your rabbit to how to undo a bra single handed. Of course it is the latter which this links to.

http://www.videojug.com/film/how-to-undo-her-bra-with-one-hand

In all seriousness perhaps Ikea should do online instructions on how to assemble their furniture. Whatever you think of Mouse Duck and such like the video learning trend is rapidy taking over from films in the entertainment category, and a hot new trend.

Online Instructional Videos
The trend of video-based instructional content creation is rapidly increasing and provides an opportunity for disruptive innovation in the education and training industry.
DIY Learning
The trend of DIY (Do-It-Yourself) learning through online instructional videos and platforms presents an opportunity for disruptive innovation in the education technology industry.
User-generated Content
The trend of user-generated content creation and sharing, specifically in the form of online instructional videos, provides an opportunity for disruptive innovation in the social media and communication industries.

Industries Being Reshaped

Education and Training
The education and training industry can take advantage of the trend of video-based instructional content creation to provide new and innovative ways of delivering knowledge and skills to learners.
Education Technology
The trend of DIY learning through online instructional videos and platforms creates an opportunity for education technology companies to create accessible and interactive online learning experiences.
Social Media and Communication
The trend of user-generated content creation and sharing, specifically in the form of online instructional videos, provides a disruptive opportunity for social media and communication industries to develop new ways of facilitating knowledge sharing and collaboration.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 30%
Activity 77%
Freshness 8%

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