Tees that Tease' is the slogan of a 'fashion-meets-soft-porn' clothing label, SMUT. It first raised its head in the winter season of 2006, and was an instant hit selling out within days. Wearable deisigns soften logo's such as their popular 'Eat Me out' design.
An interesting fact is that the designs contain sexually charged induendo without being too tacky (unlike Schooch - UK Eurovision Entry)
The range consists of tees and vests for men and women as well as a range of new underwear and shorts. All available to buy online. Catch it whilst you can.
What's Driving This Trend
- Sexually Suggestive Clothing
- Opportunity for disruptive innovation in creating more tasteful and inclusive sexually charged designs.
- Direct-to-consumer Fashion Brands
- Disruptive innovation opportunity lies in creating unique, high-quality direct-to-consumer fashion brands for niche markets.
- Controversial Advertising Campaigns
- Opportunity for disruptive innovation in creating controversial advertising campaigns to generate buzz and appeal to younger audiences.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity in creating more inclusive and original fashion lines for niche markets.
- E-commerce
- Opportunity for disruptive innovation in creating unique and efficient e-commerce platforms and experiences for direct-to-consumer fashion brands.
- Advertising and Marketing
- Disruptive innovation opportunity lies in creating provocative advertising campaigns that appeal to younger generations.
