KitKat Online Viral

Second Life Used in Advertising

This is the latest advert to become viral thanks to the very clever use of Second Life by the creatives behind KitKat. There is much online debate and rumours about if this is a "real advert" or not. To the the fact it looks shot on film (v costly) is a give away, but what do I know. All that matters is that people are talking about it - a fact that can not be disputed.

Viral Advertising
Using online platforms and creative techniques to generate widespread attention and engagement for brands.
Virtual Reality Marketing
Incorporating virtual reality technology into advertising campaigns to create immersive and interactive experiences for consumers.
User-generated Content
Leveraging user-generated content to promote brands, products, or services and enhance authenticity and consumer engagement.

Industries Being Reshaped

Food and Beverage
Exploring innovative ways to market food and beverage products using viral advertising and virtual reality technology.
Entertainment
Utilizing virtual reality marketing and user-generated content to enhance audience engagement and promote upcoming films, games, or events.
Technology
Developing virtual reality marketing solutions and platforms to help businesses create unique and immersive advertising experiences for their customers.
SCORE
4.4 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 37%
Activity 86%
Freshness 8%

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