Sick of fragrance counter employees offering you a little spritz of something new? Scentest Communications has made it possible to skip these pesky encounters with the help of new technologies.
The Scentest stations are five ft. kiosks that allow perfume shoppers to dispense their own samples. No more worries of breaking a bottle or being pressured into making a purchase.
The little kiosk, adorned with paid ads from perfume companies, lets shoppers sample various scents from a dropper on the side. Featured brands include Armani, Ralph Lauren, Kenzo, Bulgari, CK, Cerruti, Cacharel, Lancôme, Paul Smith, YSL and Azzaro.
Over 75 malls in North America have already received Scentesters, but the company approximates totals to rise up to 550. The kiosks will be stationed near the fragrance counters of department stores, malls and other perfume retailers.
Image: http://fabsugar.com/189748
Why This Trend Is Growing
- Self-service Sampling
- Opportunity for businesses to incorporate self-service sampling stations where customers can dispense their own samples without the need of a sales employee.
- Ad-supported Kiosks
- The chance for companies to invest in ad-supported kiosks to promote their products and elevate brand visibility through these kiosks.
- Innovative Sampling Technologies
- The advancement and implementation of new technologies to reinvent the perfume sampling experience to make it more customer-friendly and efficient.
Industries Being Reshaped
- Cosmetics & Fragrance
- Cosmetics and fragrance industry can utilize these kiosks to disrupt the traditional perfume retail industry by offering innovative, self-service fragrance testing kiosks.
- Marketing & Advertising
- The marketing and advertising industry can benefit from ad-supported kiosks by creating ad campaigns for perfume brands and other products, strategically placed in malls and department stores.
- Technology & Retail
- Technology and retail industries can collaborate on creating new, advanced sampling technologies to enhance the in-store customer experience and increase brand loyalty.
