This flavoured body powder from Urban Decay comes in many flavours such as honey, marshmellow, cocoa and cherry.
All flavours work as a normal body shimmer powder, leaving your skin glowing with a glittering sheen. Its not until someone gives you a good licking that they will discover it a flavour. Unless of course you want to tip them off first use it as a really dodgy chat up line?
Implications - In a crowded consumer market, one of the best ways a company can establish itself as inventive is by investing in a product that is similar to others in its field, but contains a strong and radical gimmick. By offering consumers a different way to enjoy an old product, the company shows a commitment to originality.
Key Themes Behind This Trend
- Flavoured Body Powders
- There is potential for introducing more unconventional flavours that haven't been explored yet to truly disrupt the market.
- Edible Cosmetic Products
- The novelty of edible cosmetics and the potential for unique flavours can attract a new customer base and create opportunities for upscaling production and distribution.
- Interactive Product Experience
- Innovating product experiences by making it interactive and intriguing can differentiate the brand and attract more consumers looking for a one-of-a-kind experience.
Where This Applies
- Beauty and Cosmetics
- Exploring edible cosmetics can revolutionize the beauty industry and create a new niche market with unique products.
- Food and Beverage
- The potential for new flavours and ingredients can attract a new customer base in the food and beverage industry, especially in the confectionery and dessert market.
- Adult Novelty
- Market shifts towards more playful and interactive experiences in the adult novelty industry can provide opportunities for innovation and differentiation in a relatively stable market.
