Long flowing hair can be a thing of beauty but for some women the words 'all things in moderation' seem to have little meaning, as they grow their hair to extreme lengths with no thought to style or the boundaries of good taste. In fact, for some women their long hair becomes a form of addiction and the thoughts of lopping off their locks is more than they can bear.
Implications - Other women, however, relish in the feeling of a long mane of hair. These extensions, although horrifying to some, are perfect for women itching to have a long ponytail but lack the time or patience to grow out their own locks.
Why This Trend Is Growing
- Uncool Hair Lengths
- Opportunity for salon and beauty brands to tap into the market of women seeking extreme hair lengths as a form of self-expression.
- Hair Extensions
- Opportunity for beauty salons and hair care product manufacturers to cater to the demand of women who want to instantly achieve long hair with extensions.
- Hair Addiction
- Opportunity for hair salons and therapists to provide support and interventions for women struggling with hair addiction and the fear of cutting their hair.
Industries Being Reshaped
- Beauty Salon
- Disruptive innovation opportunities include offering specialized services for extreme hair lengths and providing counseling for hair addiction.
- Hair Care Products
- Disruptive innovation opportunities include developing innovative hair extensions and products that promote the growth of long hair.
- Therapy and Counseling
- Disruptive innovation opportunities include creating programs and support groups to address hair addiction and promote healthy hair care practices.
