You might not expect that most car makers would test the upper boundaries of their vehicles' performance the way that Bentley has. Bentley raced its Continental GT in Oulu, Finland on frozen sea ice. The car reached a top speed of 331 km/h, on ice. It's not likely that you'll ever drive that fast, especially in such frigid conditions... but it's rad that you can.
Implications - Businesses who provide consumers with the opportunity to engage in thrilling or exhibitionist activities will appeal to a large clientele. Many consumers today find themselves bored, restless and uninspired; daredevil and action-packed activities can be a simple way for businesses to ease this burden for a large number of clients.
Key Themes Behind This Trend
- Ice Driving Tours
- Tourism companies can provide customers with an exhillarating winter experience through offering ice-drive tours on frozen lakes and sea ice.
- High-performance Vehicle Testing
- Many automakers are pushing their high-performance vehicles to the limit in order to attract thrill-seeking and adventurous customers who desire to experience the limits of automotive performance.
- Winter Car Racing
- Winter car racing events present a potentially lucrative opportunity for automotive manufacturers and race organizers looking to expand their offerings into the previously unexplored winter racing niche.
Where This Applies
- Tourism
- Tourism companies can provide customers with an exhillarating winter experience through offering ice-drive tours on frozen lakes and sea ice.
- Automotive Manufacturing
- Many automakers are pushing their high-performance vehicles to the limit in order to attract thrill-seeking and adventurous customers who desire to experience the limits of automotive performance.
- Motorsports
- Winter car racing events present a potentially lucrative opportunity for automotive manufacturers and race organizers looking to expand their offerings into the previously unexplored winter racing niche.
