Gangster Colouring Books

Colour in Gangstas

Whilst some argue these are in very bad taste, you can’t deny there is something unique about these coloring books.

Only selling in TopShop for £6, they aren't exactly targeting children. But of course, the British media love to get hot under the collar about minor issues--it saves them writing about the major ones.  In short, gangster coloring books are controversial.

All the fuss means they are set to become collectors' items and it's only a matter of time before you can sell these for 10 times their original cost on EBay.

UPDATE: Don't say I didn’t tell you…

Topshop has pulled The Gangsta Rap Coloring Book from the shelves of its flagship Oxford Street store in the UK, after the book generated numerous complaints.

Controversial Coloring Books
Opportunity for disruptive innovation in the adult coloring book industry by targeting niche markets with unique and controversial themes.
Collectible Coloring Books
Potential for disruptive innovation in the collectibles market by creating limited-edition coloring books that generate hype and can be traded for high prices.
Retail Reaction to Controversy
Opportunity for disruptive innovation in the retail industry by considering consumer complaints and adjusting product offerings to align with societal sensitivities.

Where This Applies

Adult Coloring Book Industry
Innovative coloring book publishers can push boundaries and appeal to mature audiences with controversial themes, disrupting the traditional perception of coloring books.
Collectibles Market
Diverse range of collectible items, including limited-edition coloring books with unique themes, can disrupt the collectibles market and attract enthusiasts and investors.
Retail Industry
Retailers can embrace controversy and adapt their product offerings based on consumer feedback, creating disruption in the consumer goods market and staying ahead of social trends.
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Millennial
  • Gen X
  • Gen Z (primary audience)
POPULARITY
Popularity 43%
Activity 66%
Freshness 8%

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