Zooppa takes the politics out of advertising and enables success to be determined by consumer response. This is done by allowing several entities to 'bid' by creating advertising of their choosing for a particular brand. Consumers are then allowed to review the entries and vote on which ad is most effective. The winner is the paid by Zooppa for their work.
Implications - The unique online advertising generator is definitely putting a twist on traditional advertising that could prove to be quite effective. Since the consumer is the one the ad is targeted towards, it is important to get their opinion on what they think works best. Zooppa states that their goal is to "transform the making of ads in an advertising campaign to become purely web-oriented."
What's Driving This Trend
- Consumer-determined Advertising
- Zooppa's platform for consumer voting on ads challenges traditional advertising methods and offers opportunities to innovate with consumer preferences.
- Crowdsourced Advertising
- By allowing multiple entities to bid on creating advertisements for the same brand, Zooppa creates a new kind of advertising market ripe for innovation.
- Web-oriented Campaigns
- Zooppa's focus on creating web-oriented advertising campaigns opens up new possibilities for disruptive innovation in online marketing.
Who This Affects Most
- Advertising and Marketing
- Zooppa's unique approach to advertising adds a competitive element that can potentially impact the advertising and marketing industry as a whole.
- Consumer Goods and Services
- Zooppa's platform for advertising bids and consumer voting can be applied to various industries, including consumer goods and services, creating opportunities for disruptive innovation for businesses in this space.
- Web Technology
- Zooppa's focus on web-oriented campaigns presents opportunities for innovative web technology developments for businesses in this industry.
