While I understand the artistry of it all, I’m going to file this look under “Things I hope to not see in real life.” These looks, shot by Richard Burbridge for 10 Magazine, are wildly smeared and a little clown-esque.
While your makeup may not be quite as flawless as it once was after a night of dancing, let’s hope it never reaches this point. The smeared look is finding its way into quite a few editorials, and is certainly a bold colored collection of images. But just so we’re clear, if I see you walking down the street with makeup like this from 10 Magazine, I will stare at you.
Why This Trend Is Growing
- Smeared Makeup Trend
- Opportunity for makeup companies to create new lines of makeup that are specifically designed to achieve the smeared look, or for tutorials on how to create the look at home.
- Bold Editorial Makeup Trend
- Opportunity for makeup artists to push boundaries with bold and artistic makeup looks, particularly for editorial shoots and runway shows.
- Clown-inspired Makeup Trend
- Opportunity for costume and party supply companies to create clown-inspired makeup kits or tutorials for Halloween or theme parties.
Industries Being Reshaped
- Beauty and Cosmetic Industry
- There is room for innovation in the development of new makeup products that cater to bold and unconventional looks.
- Fashion Industry
- Opportunity for the fashion industry to showcase bold and artistic makeup looks in editorial shoots and runway shows.
- Costume and Party Supply Industry
- Opportunity for businesses in the costume and party supply industry to capitalize on the clown-inspired makeup trend for Halloween or theme parties.
